3 Things To Look for When Determining Lead Quality

As an insurance company agent, you know it’s vital to have quality leads to turn to. But when you’re working with the senior market, it can be challenging and time-consuming to determine which prospects are worth pursuing. Fortunately, Need-A Lead is here to help. We specialize in providing exclusive life insurance leads, so we understand how to determine quality. Keep reading to learn three things to look for when evaluating prospects, then contact us for more information.

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Lead Age

The age of your leads is a huge factor when determining quality. You need fresh, up-to-date lists of prospects because if you call months-old leads, it makes your company look bad for not following up sooner. Especially if you’re looking for turning 65 leads, you’ll want to reach out before they cross that threshold.

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Method of Contact

Did you know the method by which leads contact your company can indicate their quality? Prospects can contact you via phone, website form, or mail, but you want to consider their intent behind each method. For example, annuity leads who reach out by mail took more time to respond than someone simply clicking a website link. At Need-A-Lead, we only utilize exclusive, direct mail life insurance leads for this very reason.

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Resale Policies

If you’re familiar with purchasing prospects from other lead generation companies, you may know that they often resell the same lead to other agents. When this happens, you risk losing the prospect unless you get in touch with them soon enough. Need-A-Lead doesn’t resell leads, so working with us is the best way to minimize this risk.

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Get Help From Need-A-Lead

Finding quality leads can be a challenge, but it doesn’t have to be. At Need-A-Lead, we have more than 55 years of combined experience in the senior market. Whether you’re interested in annuity lead generation or final expense leads, you can trust us to provide 100% exclusive direct mail prospects that you can rely on.

Need a lead? Check out our no-contract pricing, and get a free quote today!