If you work in medical insurance for the senior market, then you’ve likely heard the term durable medical equipment, often referred to by its acronym DME, before. But what exactly is DME, and what is its relevance to Medicare coverage? In this blog post, the lead generation experts at Need-A-Lead discuss everything you need to know about DME, including which …
Marketing to Baby Boomers
If you work in the insurance industry, then you probably know about the importance of generational marketing strategies. Generational marketing refers to any type of marketing that is targeted towards a certain age demographic. It involves considering a certain generation’s preferences, attitudes, and upbringings in order to tailor and customize your marketing strategy. Speaking to each customer in a way …