How to Distinguish Good Leads From Bad Leads

Getting leads can be a challenging, discouraging process. It may take a while to see any leads come in, so when you do finally do, you’re likely going to be really excited. However, not every lead is a quality lead that’s going to create value for your company. When you’re paying to get leads, you want them to be useful …

5 Tips for Effective Lead Nurturing

One of your top priorities for your company is to get leads, plain and simple, as they are what help build relationships with clients and push them towards purchasing your product or services. However, building a strong and steady influx of leads can be a challenge. What’s even more difficult? Nurturing these leads until they become a final sale. Studies …

4 Tips for Avoiding Stereotypes in Generational Marketing

When it comes to getting leads, you use many marketing techniques to approach different audiences. One of those techniques is likely generational marketing. While it can be a very beneficial tool to help you get leads, it can also be a bit tricky, because stereotyping can be difficult to avoid. In this week’s Need-A-Lead blog, we discuss four important tips …

What Is Durable Medical Equipment (DME)?

If you work in medical insurance for the senior market, then you’ve likely heard the term durable medical equipment, often referred to by its acronym DME, before. But what exactly is DME, and what is its relevance to Medicare coverage?  In this blog post, the lead generation experts at Need-A-Lead discuss everything you need to know about DME, including which …

The Different Parts of Medicare

In our last two blog posts, we discussed the history of Medicare in the United States, from the first discussions of nationalized health insurance among labor activists in the Progressive Era to the status of Medicare today. In this blog post, we further our exploration of Medicare by comparing the four parts of the program: Medicare A, B, C, and …

The History of Medicare: Part II (1960-Today)

In Part I of this two-part series of the history of Medicare in the United States we discussed how the idea of a national health insurance program was born, from its conception by early labor activists in the Progressive Era up to its eventual popularization in the late 1950s. In Part II, we explore how and when Medicare was actually …

The History of Medicare: Part I (1900-1960)

As an insurance agent for the senior market, you likely already know of the many benefits of Medicare for older Americans. Currently, Medicare helps more than 60 million Americans ages 65 and older (as well as select younger people with disabilities) maintain financial stability as they age. Nearly one-third of all Medicare beneficiaries live with a functional impairment, one quarter …

In-House vs. Outsourced Lead Generation

If you work in insurance sales, then you likely know that getting high-quality leads is essential to the success of your business. When it comes to getting leads, there are two routes that most insurance agents and companies use: in-house lead generation or outsourced lead generation. At Need-A-Lead, we know that outsourcing lead generation is always the better plan; in …

5 Benefits of a Lead Management System

Marketing leads are essential for any business to thrive, but this is especially true for insurance sales. Since getting leads is such an essential part of your business’s success, it makes sense that you would want to keep your leads organized, accessible, and ready to contact whenever you need to. A lead management system allows you to do just that.  …

Average Final Expense Costs in America

Many people don’t realize how much a funeral can cost in the United States until they have to pay for one. During an already difficult and vulnerable period in your life, you may be asked to spend tens of thousands of dollars just to give your loved one the burial that they deserve. In fact, the National Funeral Directors Association …