Average Final Expense Costs in America

Many people don’t realize how much a funeral can cost in the United States until they have to pay for one. During an already difficult and vulnerable period in your life, you may be asked to spend tens of thousands of dollars just to give your loved one the burial that they deserve. In fact, the National Funeral Directors Association …

Marketing to Baby Boomers

If you work in the insurance industry, then you probably know about the importance of generational marketing strategies. Generational marketing refers to any type of marketing that is targeted towards a certain age demographic. It involves considering a certain generation’s preferences, attitudes, and upbringings in order to tailor and customize your marketing strategy. Speaking to each customer in a way …