Senior Leads for Insurance AgentsHelp Those Around You As They Age
Providing for Seniors As They Age
The Baby Boomer population in the United States is almost 70 million people. It's a fact that this number is growing, and the number of Americans 65 or older is expected to reach 95 million by 2060. As you age, you inevitably need more medical care, whether it's for prevention or to treat an illness or condition. Thus, seniors will be relying more on medical care for the foreseeable future.
For over 35 years, Need-A-Lead has been helping insurance agents by providing them with high-quality senior leads. We specialize in many senior market leads, such as for Medicare Supplemental insurance, Medicare Advantage, those turning 65, and those looking for long-term care insurance. We utilize a direct mail campaign service that can't be beat. Reach out to our team to get started today!
TYPES OF SENIOR LEADS WE OFFER
- Final expense
- Medicare Supplement
- Medicare Advantage
- Turning 65
- Long-Term Care
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WHY FOCUS ON THE SENIOR MARKET
Many insurance agents do not market to the senior market. They mistakenly think that seniors don't need insurance because of the existence of Medicare and Medicaid. However, Medicare and Medicaid do not cover everything, and if seniors utilize the healthcare system a lot, their out-of-pocket expenses can really add up. Furthermore, there are many seniors in the 55 to 65 age gap who do not qualify yet for Medicare and Medicaid. This age group would most definitely benefit from annuities, long-term care, and other insurance plans you offer. Other types of insurance you offer, such as life insurance, can be offered as well. Need-A-Lead specializes in senior leads, so give us a call to get started today.
BENEFITS OF CATERING TO THE SENIOR MARKET
- More likely to talk to you. The younger the person is, the more likely they prefer text messaging to an actual phone conversation. However, as most insurance agents know, selling insurance is a social business, so the odds of you converting someone with a text message thread is not all that good. Seniors love to talk on the phone, giving you the chance to form rapport and assess their needs.
- Filling unknown needs. When talking about insurance, many people think of the major three: auto, health, and life. They ignore the others for the most part because they just don't know they exist. In reality, there are dozens of health insurance products that can help your clients in life-changing ways. Approach your customers with the idea to educate before you sell.
- Shifting through the hub-bub. Admittedly, Medicare and Medicaid are complicated to say the least. There are so many rules and regulations that are constantly changing that many seniors just give up. The jargon is convoluted and can give many seniors a headache. Seniors will appreciate an insurance agent who takes the time to explain to them the nuances and who actually offers them a solution to the gap they need to fill — not a one-size-all approach.
LESS COMPETITION FOR THE SENIOR MARKET
Like banks, insurance agents can seem like a dime a dozen. This is because an insurance business is fairly easy to start up. You can begin and then earn your licensing for specialty products, such as life insurance, over time. It offers insurance agents the chance to set their own schedule and create a good work/life balance. That being said, it's fairly easy to sell auto and homeowners insurance, which is most insurance agent's bread and butter.
After all, auto insurance is required by law, as is homeowners insurance if you have a mortgage (which most of the homeowners in the United States do). Since these are obligatory, it's relatively easy to sell. However, more complicated products, such as those that Need-A-Lead caters to for our leads, are harder to sell and understand. Plus, you may need a special license in order to sell these products, such as life insurance. This means that less insurance agents will be in the senior market, which opens up more possibilities for you.