As a business owner, you know that it’s important to market to seniors. They are an increasingly important demographic, and they have a lot of money to spend. However, marketing to seniors can be difficult. They are not always easy to reach, and they are not always responsive to traditional marketing methods. In this blog post, we will discuss four …
The History of Medicare: Part II (1960-Today)
In Part I of this two-part series of the history of Medicare in the United States we discussed how the idea of a national health insurance program was born, from its conception by early labor activists in the Progressive Era up to its eventual popularization in the late 1950s. In Part II, we explore how and when Medicare was actually …
In-House vs. Outsourced Lead Generation
If you work in insurance sales, then you likely know that getting high-quality leads is essential to the success of your business. When it comes to getting leads, there are two routes that most insurance agents and companies use: in-house lead generation or outsourced lead generation. At Need-A-Lead, we know that outsourcing lead generation is always the better plan; in …