An effective investment for any insurance company, or agent, is lead generation; seeking mailing lists targeting certain demographics garners more opportunities for you to do business. Need-A-Lead does exactly that for the senior market and deals with a wide range of senior-oriented leads: Turning 65, Long-Term Care, Medicare Supplement, etc. But once you have your leads, how do you distribute …
The History of Medicare: Part II (1960-Today)
In Part I of this two-part series of the history of Medicare in the United States we discussed how the idea of a national health insurance program was born, from its conception by early labor activists in the Progressive Era up to its eventual popularization in the late 1950s. In Part II, we explore how and when Medicare was actually …
In-House vs. Outsourced Lead Generation
If you work in insurance sales, then you likely know that getting high-quality leads is essential to the success of your business. When it comes to getting leads, there are two routes that most insurance agents and companies use: in-house lead generation or outsourced lead generation. At Need-A-Lead, we know that outsourcing lead generation is always the better plan; in …