Turning 65 Leads

Reach the Senior Market

Grow Your Business With High-Quality Leads

Currently, roughly 26% of the total U.S. population is Baby Boomers, with the average age of retirement for this generation being 65. Approximately 10,000 Baby Boomers will turn 65 this very day, and about 10,000 more will cross that threshold every day for the next 19 years! There is no better time to be selling health insurance to people turning 65 than right now! At Need-A-Lead, we can help you set up and maintain a lead generation campaign that will keep a steady flow of turning 65 leads in your hands.

Why Work With Need-A-Lead?

  • Customizable and attractive direct mailers available in four different designs
  • Easy-to-use lead management and lead distribution system
  • 100% exclusive leads sourced from the best data in the industry
  • Flexible payment options — per lead, per 1,000 leads, or per 2,000+ leads (our most popular option)
  • Turnkey direct marketing campaigns including printing mailer, mail handling, postage cost, plus prompt return of leads to your business
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Step 1

Sign up for your free quote

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Step 2

We will find you prospects and send them a customized direct mailer

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Step 3

Receive your leads through our state-of-the-art online lead management system
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Step 4

Convert leads into sales!


Generational Marketing Solutions

One of the best clients to acquire as an insurance agent, company, or IMO is a senior turning 65. These individuals will have many important decisions to make regarding their health care, life insurance, and retirement. For instance, they will need to choose whether or not to enroll in Medicare Part A, Part B, or both, and consider Medicare Part C and D as well. For these seniors, making informed decisions about their future is critical.

Our direct mailers are designed and targeted toward individuals with specific birth months and incomes. Generational marketing research has consistently shown that direct mailers are still the best way to reach Baby Boomers. We will help you build a single campaign or a drip campaign to generate as many turning 65 leads as possible, giving you a great opportunity to craft long-lasting business relationships with these seniors.

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Lead Generation Made Easy

Finding and maintaining turning 65 leads with Need-A-Lead is easy. First, sign up for a free quote to discover how much your lead generation campaign will cost. Once you are satisfied with one of our affordable pricing options, you will provide us with some basic information about your business, including the target area and demographic, and we will use legal public data, such as the Census Bureau, driver files, and voter registration files to find prospects. We will then target these prospects with an attractive and customizable direct mailer of your choosing — we offer postcards, bi-folds, tri-folds, and cards.  Lastly, you will receive your 100% exclusive leads so you can turn them into sales. It’s that simple!


If you want more leads, simply log into our easy-to-use Lead Management System and order more with our three-step ordering process, either per lead, per 1,000 leads, or per 2,000+ leads (our most popular option). Your Lead Management System is available at any time, 365 days a year, 24 hours a day. In addition to letting you order more leads, you can also track, manage, and check the status of every lead you order.

Get A Free Quote

Get Marketing Lists That Work

If you’re interested in implementing a turning 65 lead generation campaign for your business, get a free quote today. In addition to turning leads, we offer a variety of other health insurance leads for the senior market, including annuity leads, final expense leads, Medicare Advantage leads, and more. Sign up for your free quote today.

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Per 1,000

Flat Rate
  • 1,000 Mailer Minimum
  • No Contract
  • Multiple mailers to choose from
Get a free quote Order Now